Do you have your RadioPublic show link handy? Excellent! (Get your RadioPublic show link by visiting podcasters.radiopublic.com and clicking on Log In.)
Your RadioPublic show link is the beginning of all things good for your show, your listeners, and podcasting everywhere. From that one link, you can share, embed, and support podcasting directly through one simple act: listening.
There are a host of benefits to using your show’s RadioPublic link. Our top two, which circle back on each other nicely:
- When your audience listens to your show in the RadioPublic app, you get paid.
- RadioPublic is a better option for listeners. It’s free, easy to use, and works for everyone, everywhere in the world. Not only that, but we care deeply about users’ privacy, and about contributing to a more sustainable podcasting ecosystem for everyone.
Consider this your exhaustive checklist of everywhere you can use your one powerful RadioPublic link to direct a casual visitor to become a listener to your podcast–which translates into dollars in your pocket to sustain your show.
On your website
- Add RadioPublic to your listening options, with a “Listen with RadioPublic” link and/or button to convert more visitors to your website to regular listeners of your show.
- Narrow down your listen/subscribe options. Listeners get overwhelmed easily, so help them avoid decision paralysis. To encourage new audience members to listen to your episodes (and so you get paid) we highly recommend promoting RadioPublic as the preferred listening platform.
- Embed your show on your website’s home page so it’s always up-to-date with the most recent episode.
- Embed individual episodes of your show on individual article pages or blog posts on your site to allow listeners to easily access archival episodes. (As long as they’re ad-free, older episodes are eligible for Paid Listens, too.)
When you share your show on social media and beyond
- Add your RadioPublic show link to your social media profiles — especially Twitter and Instagram. (Did you know there are 1.4 billion people out there who can’t open iTunes links because they’re on an Android device? RadioPublic links work for everyone — iOS, Android, and desktop listeners — and make your social media properties work better for you.)
- Share out individual episode links for each new episode to keep your audience engaged as you continue to create new content.
- A RadioPublic link will also embed automatically on Reddit, Medium, and Wordpress.com sites.
From your RSS feed
- Add a “Listen to [your show] on RadioPublic” link within your podcast RSS feed description.
- Add a link to your show’s RadioPublic page within episode descriptions, so no matter what episode someone lands on for the first time, they have a simple way to get to others in the future.
In your email newsletter
- Include RadioPublic episode links in your email newsletter. The typical web listening behavior we have seen over the years is that listeners sample a couple of minutes of audio on the web, and then want to “take it to go” by listening inside a mobile podcast app. Linking directly to the episode landing page makes that transition seamlessly simple.
- Add a “Listen on RadioPublic” link or button to your email newsletter template, pointing to your show’s landing page (we suggest in an email footer).
- Explain why you recommend RadioPublic. Your listeners are far more likely to try a new listening app when you tell them that doing so is a tangible way to financially support your show.
In your promotional materials
- Your RadioPublic link is a win-win for your podcast’s press kit. Pitching a local paper or podcast reviewer about your new show? Let them know they can embed your show in their articles, which increases reader engagement and visit length — and help you get more listeners and followers. For best effect, include a short set of instructions on how to listen to your show in your pitch.
On your show
- You likely have listeners using other podcast apps. Tell your listeners why you recommend RadioPublic, and direct them to the links in your show description or episode notes. Your audience engagement will increase, and the more listeners you send our way, the more money you make.
On other shows
- As you cross-promote your show with other podcasters, provide your show’s RadioPublic link to include in their episode notes, and include a RadioPublic link to their show in your episode’s notes, too. (Find their show’s link here.)