We looked at current podcast CPM rates (cost per thousand impressions, which in podcasting is loosely translated into downloads/listeners), which range from $10-$30 and are only available to shows with large enough listenership to attract advertisers. We also considered how many ad spots go unfilled on average, and the percentage of ad revenue that podcasters pay for sales by agencies or allocate to their own overhead. We researched the rates for “on-platform” ads that other music and spoken word apps and platforms are selling at. And we talked to lots of podcasters about what they felt was fair, competitive, and in most cases, advantageous compared to alternatives. Then we made our best guess about where to start: currently a $20 Paid Listen rate per thousand listens, or an equivalent of a $20 CPM.
Articles in this section
- My episodes currently have ads. How do I provide an ad-free version to RadioPublic?
- My podcast has occasional ads or thank you messages to supporters or funders. How does that work with Paid Listens?
- Can I keep my podcast on other listening platforms?
- How will RadioPublic make money? Are you selling ads?
- How did you come up with the Paid Listens Rate?
- Could the Paid Listens Rate ever go up/down?
- How do my listeners know they are hearing a RadioPublic advertising spot? Will they think it is a part of my show?
- Do I have to exclusively promote RadioPublic as part of Paid Listens?
- Who can participate in Paid Listens?
- Do I have to host or publish my podcast with RadioPublic?